Know About Us
Onushshar is a sustainable fashion brand based out of Kolkata, founded by fashion designer Zona Bera in 2018.
‘Onushshar’, in the Bengali script, is a diacritic, written as a circle above a slanted line. It is always written directly adjacent to the preceding consonant causing a difference in the pronunciation of the word.
We, at Onushshar, create art to wear, based on the idea of ‘Self-love’ and thus try to bring a positive difference in the way one perceives own self by finding peace within ourselves and resting comfortably within the depths of their being.
Refining the perception of one’s own self through ‘Self-love’ empowers them and keeps them in touch with their inner self and the way they present themselves to others matches up with their personality, identity, and mood.
Onushshar loves to narrate these ambiguous stories of ‘Self-love’ in the form of ethical, eco-friendly fashion, where every design is slow-made with utmost attention to details, quality, and craftsmanship.
Using various handcrafted techniques, we like to upcycle and recycle an array of materials like textiles, plastic, metals, wood, etc., following a zero-waste manufacturing system.
We celebrate wearable, sustainable, conceptual art by creating unique, handcrafted apparel and accessories by reusing various waste materials in innovative ways and trying to keep a lot of trash out of the landfills.
At Onushshar, we seek to make elegant, versatile, and artistically excelling pieces for the ones who believe in the potential of the idea of ‘Self-love’ for living a more positive and liberal life.